The QPFC website transformation involves visual updates across page designs and imagery, with a mobile-first approach ensuring optimal performances across all devices. I restructured the homepage to feature dynamic header content of current and past articles, and integrated shop and sponsor sections. The site's content is re-organised to improve user navigation ensuring visitors can easily find information about the club's programs and initiatives.
My social media strategy has dramatically expanded QPFC's reach, achieving 11,949 accounts reached in a 30-day period (Dec '25 – Jan '26), representing a 2247.5% increase. To support the club's growth, I manage targeted advertising campaigns with a tight budget ($25 daily) to drive sign-ups for the 2026 Winter season, while also designing email campaigns, sponsorship flyers, and promotional materials to strengthen community engagement and partnership opportunities.
My visual designs align with the refreshed website look. I create engaging content including static and animating posts, stories, and reels covering upcoming trials, open days, tournaments, and player achievements.
